THE STYLISH PULSE OF LONDON.
Meet the stylish pulse of London: Diverse Womenswear. Located at 148 Fortess Road, London. The move from Upper Street to a larger location in Kentish Town was prompted by a shortage of space. They’ve also survived two major recessions, but if you’ve ever been to Diverse, you know why they’re still going strong.
The styling is good, the energy is great and the clothes? Definitely more than just clothes. Saskia Lamche - the store director and head buyer, swept me off my feet with her stock: Kenzo, Acne and Carven, APC, Isabel Marant, Margaret Howell, Sessun, Bella Freud and YMC. Surprisingly, the atmosphere at Diverse is very laid back, it is a gift that has taken Saskia far. Trying on gorgeous cashmere from CASH CA won't make you feel out of place or uncomfortable. Her philosophy is to carry luxurious range but without being too precious about it. Maybe that's the reason why Diverse Womenswear is a boutique that’s been running for nearly three decades now!
Diverse's mission remains to provide beautiful contemporary clothing and make every visit to the boutique a memorable one.
Saskia's style icons: Patti Smith, Blondie, punk bands like The Slits!
The shop was founded 28 years ago by her parents. The family made a range of t-shirts, which were snapped up by Paul Smith and Joseph, and it seemed a natural progression to open their own shop selling t shirts.
"I always worked in the shop, on weekends and during holidays, so it’s literally the only thing I know. I love the customers and have actually grown up with them. They are a loyal bunch. I feel it’s important to create a sociable environment, where customers can just drop in for a chat sometimes too."
"If I love it I can sell it. If it something that is not getting me there, well it's not going to work. Everything has to have an element to it, let it be shape, design, texture or colour." - Saskia
Favourite brands of the moment: Forte Forte (great quality, luxurious silks).
Boho styles from Masscob and A. P. C. Paris because of their tailoring. And Miista!
For Saskia it's combining handcrafted comfort with a playful element of fun that makes our shoes Diverse-worthy.
"The Diverse woman does not follow trends religiously. She knows her own style, and has an independent vision. She's able to be creative with fashion mixing all sorts of elements in her wardrobe from high street to vintage."
She tells a great narrative through the way she curates product and about who she perceives the customer to be.
Scroll below to scope out her styling tips featuring Analeigh and Rowan boots. Both available at Diverse.