Miista You're blocked. What happens next?
Thursday 23/11 | VIP ONLY 50% OFF
Friday | 50% OFF
Saturday | 40% OFF
Sunday | 30% OFF
We don't want you to panic shop so we’re giving you an exclusive pre-access pass that you're going to receive on Thursday 23rd November. For you, a VIP, the sale starts a day early. Check your inbox on 23rd of November for your pre-access link. You can also use this Block Friday discount in our Redchurch St and Barcelona stores by presenting your email at the counter!
but we have to stop you and ask, What are you doing?
THE BLOCK SHOE.
Is it a shoe? Is it a concept? Did we cross the line? Have we gone too far? Most importantly: what does it all mean? Whatever happened during this campaign, it turned out a little weird, creatively speaking.
If these were to happen in mass production would be its own sort of tragedy but when considering them as a Black Friday metaphor, there’s some value in leaving those block designs unscathed and focusing on real shoes and the real deal.
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