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July 27

Tradeshow Season

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We are amping up for another crazy sales season and are preparing to show our Spring/Summer 2013 collection! With tradeshows lined up across the globe all of the Miistas are buzzing about getting everything in line for what will hopefully be our most successful season yet: ELECTROMANCER! Tradeshow season is such an amazing time. We spend endless hours talking to people over computer screens, so when we are finally able to put a face to an email address it is such a fun experience! Taking people out of the inbox and into reality, while also forgetting about line sheets and lookbooks to actually get to show everyone our designs in person, that is a phenomenal thing. Getting to see all our old friends and forging relationships with new clients -- and doing it all in cities like Vegas, New York and Milan? Dream come true. This season we've switched things around a bit. We'll still of course be attending the shoe world extravaganza in Las Vegas at FN Platform, but this time for NYC we will be showing at Sole Commerce for the first time. We are so excited about this show -- we walked through it last year just as visitors and think it will open up some great connections. And we know you want to be able to get your Miista fix with ease, so we'll be aiming to add loads of new stores to our roster! For our European shows we'll be once again attending Micam in Milan but we've picked up another brand new show, the GDS tradeshow in Düsseldorf! God just thinking about we can already feel the buzzing energy of the shows, the nonstop shoe talk and excitement that comes with a great order. We can't wait to see all of you and presenting this collection is going to be such a blast. It is our most experimental collection to date -- it was a complete trial and error design process and we've combined so many materials with new construction techniques and crazy ideas...minds will be blown. As Laura and Una roast in the Indian summer heat the rest of us are sitting on the edge of our seats barely able to contain our excitement over finally getting to see all of the amazing ideas Laura's been discussing come to life in shoe form. Sharing this collection will certainly be a highlight for all of us. Below you'll find our SS13 press release, our show invitation as well as a rundown of where we'll be and when -- if you have any questions about setting up appointments please shoot us an email at sophie[at]miista[dot]com! As you can see within our show invitation, we will be in... FN PLATFORM in LAS VEGAS 21-23 of AUGUST LAS VEGAS CONVENTION CENTER SOUTH HALL BOOTH #61315 GDS in DÜSSELDORF 5-7 of SEPTEMBER DÜSSELDORF EXHIBITION CENTER HALL 04 STAND 4G59 MICAM in MILAN 15-21 of SEPTEMBER MILAN RHO FAIR 2V PAVILION STAND V20 SOLE COMMERCE in NYC 19-21 of SEPTEMBER THE JAVITS CENTER STAND TBA
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