Starting today five of our most major Autumn/Winter 2012 styles will be available for pre-sale exclusively on Solestruck
! You don't want to miss the chance to be one of the first lucky ladies to get a pair from our best collection yet!
We love us a Solestruck girl. Seriously, you are the best kind of shoe shoppers -- intelligent, super interactive and fiercely fashion. With our AW12 collection ELECTRIC WITCHES being so beyond, we knew we had to give the Solestruck ladies an early start on orders. This collection is a total embodiment of our design foundation MEASURED MADNESS. We always work to combine unexpected elements to create bizarre beauty and irreverent fun -- but this time around something really clicked and the magic in this collection is undeniable. We drew inspiration from Boy George and Culture Club, '90s raving culture and Victorian style design to create a collection that is a melting pot of quirky opposition. It is heavy and high volume yet bright; it's super Post-Modern but features many old world Victorian details. Think Buffalo Shoes, the electronic duo Fever Ray, ornate floral headdresses and mid-90's industrial warehouse raves all rolled into a forward group of playful statement styles. Metallics, electric blue velvets and punches of high voltage neons combine with our updated palette of neutrals which includes the standard black, white and tan but also dark forest green velvet, gorgeous burnt orange and even a little blood red mixed in.
The collection stands by our tradition of high volume footwear -- a design element that definitely comes from need rather than aesthetic (ever tried to bop down a London cobblestone road in stilettos? Yeah, it's not a good idea.) The most popular shapes thus far have really been the various brogue styles, platform pointed ankle boots and a-little-bit-higher-but-almost kitten heels. Here's a rundown of the 5 styles up on Solestruck.com
right now for pre-order:
The EMI boot shown here in black elastic suede is a rare style: it's so f$*%ing sexy and equally as comfortable. With a 3.75 inch (9.5 cm) and a 1 inch (2.5 cm) front platform you won't even notice you're wearing heels. The shaft of the boot is stretchy and hugs the leg nicely -- and it made to make sure it won't start drooping or getting baggy on you.
The MAY boot is the Miista HQ favorite child. She's so versatile, cool and easy to wear -- and the metallic gold and silver options really pack a punch. The heel is 4 inches (10.1 cm) with a 1 inch (2.5 cm) front platform and if you're digging the style but looking for something a bit more conservative we have black leather and burnt orange suede options coming at the end of July!
The ESI brogue features a bright gold snake effect leather balanced by black laces and heel/sole. One of the coolest details that pops up throughout this collection are the chunks of different colored lucite that we placed inside heels of our different brogues. The ESI has a black heel with a large piece of clear lucite within. Heel is 1.5 inches (3.8 cm)
The RULA has been one of our best sellers in the London market and we have a feeling that the US kids are going to show her some love too. A modern twist on a classic style, the RULA features a two-buckle front flat with tiny silver stud detail. Heel is 1.5 inches (3.8 cm)
The NITA brogue is guaranteed to bring a smile to your face. Available in either black or red suede it features an upside down cross charm and the red colorway is complete with a black star print. Too much fun to pass up. Heel is 1.5 inches (3.8 cm)
Head over to Solestruck now to place your pre-order! Your card will be charged at checkout and then the shoes are set to ship around August 5th. This is only the tip of the iceberg of our AW12 collection, so keep your eye out for more out of control styles to come!