Electric Witches has come to life.
This past weekend we worked with our lookbook dream team in London to bring our collection theme of ELECTRIC WITCHES alive. With Saga Sig
behind the lens and Raven manning the looks we went on a supernatural romp through East London. We photographed the exploits of a gang of Electric Witches -- spooky ladies with inky lids and lips donning gold plated armor, tattered black lace and royal blue taffeta. Silver chains and crosses dangled from their sparkly black nails as they sprinkled magic about our dear city. Their eyes moved calmly under dark swept black lines. They pursed their green and yellow mouths as we insisted upon documenting their every move. We watched, attention rapt, as they showed off their wardrobe, each look more intriguing than the last. Gold exoskeletons with peaked shoulders protected them, dog collars with extra long spikes decorated them and their Miistas carried them.
[caption id="attachment_8406" align="aligncenter" width="612" caption="Sprinkling that black magic"]
We followed them as they roamed from rooftop to roadside, haunting the streets with their black magic and dark beauty. We first caught sight of them atop a building on Kingsland road. Hard to miss, they sauntered about in head to toe gold like intergalactic royalty. One's structured gold hooded top complemented the other's black and gold body suit, their clothing reflecting in the waning afternoon sun. A shiny black leather daddy cap told us they meant business. Their expressions communicated the same. But what business do Electric Witches have in East London?
And then the coven descended. Onto the cemetery, then the canal. They traveled, arms linked, with a shared stride so smooth they seemed to float across the earth. Their presence caused a stir -- children shrieked, women stared. We learned more about them with each new look. A white lace turtleneck, a head of yellow roses. A skirt of royal blue hair, a metallic jacket. A cape of black feathers and powder blue fur. Their softer side shocked us more than the extreme looks. It was unexpected...These were strong creatures, but there was a gentleness present both in the way they interacted with one another and, in the end, the way they spoke to us. Initially cold and distant they warmed to us, and as they left us overlooking Regents Canal we couldn't help but ask: what are you doing here? A half smile so quick it could've been a lie was all we got from the three combined.
Stylist - Raven
Photographer - Saga Sig
Models - Rory and Georgie from Profile agency, Sif from Models 1 Agency
Make up - Bea Sweet
Behind the Scenes Shots - Tess Joslin and Laura Villasenin
[caption id="attachment_8400" align="aligncenter" width="768" caption="Lovely Saga"]
[caption id="attachment_8401" align="aligncenter" width="768" caption="Laura, the original Miista"]
[caption id="attachment_8402" align="aligncenter" width="612" caption="Saga working her magic "]
[caption id="attachment_8403" align="aligncenter" width="612" caption="Saga & Raven"]
[caption id="attachment_8404" align="aligncenter" width="612" caption="Saga assessing the fur"]
[caption id="attachment_8405" align="aligncenter" width="612" caption="Saga Sig"]
Full lookbook will be released this month, stay tuned to find out what's going on with the witches of East London!