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March 12

Hildur Yeoman

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I want to create a fantasy world. A world that is beautiful, magical and seductive. - Hildur Yeoman Hildur is an Icelandic fashion designer and illustrator whose work has captured our minds (and wallets -- of course our personal fantasy world is one where couture is free, but that's a whole 'nother post.) She frequently works with our dear friend and Miista lookbook photographer Saga Sig, and the two have collaborated on many projects from small photo shoots to major exhibits. Hildur began her design career at the Icelandic Academy of Arts and after graduating in 2006 she eventually found her way to accessory design. She comments that the accessories she creates take her back to being a child and playing in her grandmother's jewelry box. Pretty, quirky and fantastical. She's recently though taken her design capabilities to a whole new level and released clothing collections that are much darker and have a much harder edge. Her most recent collection Cherry Bomb featured deconstructed sweaters, fast punches of neon and muscle cars. Hildur designs around her intuition and personal interests, and is frequently led back to cinema and music as her most influential muses. She lives and works in Reykjavik, Iceland where she hones her craft. Drawing is the centerpiece of all the work she does within fashion -- from designing her collections, to staging out a photoshoot to the gorgeous illustrations that help to bring her fantasy world to life. Her work with Saga is haunting. The effect of her illustration over Saga's photography brings about a magical realm, a place inspired deeply by the mythologies and stories they both grew up with. Metamorphosis, their most recent artistic collaboration, created a place inhabited by strong women and stories from the sea. The Garden of Enchantment was softer and drew on Greek and Russian mythologies while capturing the beauty of Iceland in winter. Both are breathtaking in their ability to transport the viewer to another world, and elements of this are seen quite clearly in the clothing and accessories she produces. We are obviously in love with the work that she does and are very excited to announce that we will be sponsoring her next fashion show! We are always so excited to get Miista on the runway, and all of that excitement is doubled since we are working with such a talented designer! Keep your eye out for updates! [caption id="attachment_7749" align="aligncenter" width="600" caption="Cherry Bomb"][/caption] [caption id="attachment_7750" align="aligncenter" width="600" caption="Cherry Bomb"][/caption] [caption id="attachment_7751" align="aligncenter" width="600" caption="Cherry Bomb"][/caption] [caption id="attachment_7752" align="aligncenter" width="605" caption="Garden of Enchantment"][/caption] [caption id="attachment_7754" align="aligncenter" width="564" caption="Garden of Enchantment"][/caption] [caption id="attachment_7755" align="aligncenter" width="344" caption="Metamorphosis"][/caption] [caption id="attachment_7756" align="aligncenter" width="640" caption="Metamorphosis"][/caption] [caption id="attachment_7757" align="aligncenter" width="600" caption="Purse from the aptly titled Poodle Collection"][/caption]
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