BRYCE AIME’S SS12 SHOWPIECE COLLECTION AT THE MAY FAIR HOTEL, LONDON
collaborated with designer Bryce Aime
during a LIVE SHOOT
for his SS12 SHOWPIECE COLLECTION. ACCESS-FASHION.COM creative team took over the Penthouse Suite at The May Fair Hotel in London where guests were invited to be part of a unique experience.
And at MIISTA we feel chufft that one of our Cyber Punk wedges, Gabi
, was use as part of the shoot.
Guests got to see the entire process of what goes in to creating a shoot, from the hair and make up, nails by OPI, styling and photography. The main editorial shoot took place in one room where guests were allowed to come in and watch, many of whom took their own photos and many of whom didn’t want to leave the space.
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Bryce Aime presented a contrast showpiece collection of a monochrome colour scheme. He focused on pushing boundaries with material and shapes, going beyond fashion with a ‘surreal’ statement. There was a clear contrast between black and white, soft and harsh, transparency and opaqueness with synchronised panels.
Inspiration taken from structure and architecture, with the pieces reflecting an extension to Bryce’s signature style, evolving and experimenting with ideas and creativity.
ALL ACCESSORIES AW11
/ PAUL & JOE
CAIT / MERLE O’GRADY
CREATIVE DIRECTION & STYLING:
SABINA EMRIT FOR ACCESS-FASHION.COM
JAY MCLAUGHLIN FOR ACCESS-FASHION.COM
KLAUDIA Żogała @ COSMIC MODELS
SONIA Żogała @COSMIC MODELS
KASIA @ FIRST MODELS
HERMAN HO AND TEAM FOR L’OREAL PROFESSIONAL
VALENTINA CRETI AND TEAM FOR AOFM ACADEMY
H & L PRODUCTIONS